Local Search

During the four weeks preceding this Mother’s Day, the conversion rate on paid search keywords for several high-profile retailers in the flowers and gifts category was 7.6%, up from 7.2% during the same period in 2008, but the average order value on orders stemming from clicked keywords was $95.20, down from $106.60 in 2008. These are the results of a new study, “Mother’s Day Keyword Search ...