Local Search

Demand Metric, a marketing management advisory firm, announces the availability of its Search Engine Optimization Assessment Tool. This easy-to-use tool allows a company to assess the effectiveness of its SEO efforts in four key areas: Strategy, buy-in and skills; Process definition, automation and systems; Keyword management; & Results reporting and metrics.

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During the four weeks preceding this Mother’s Day, the conversion rate on paid search keywords for several high-profile retailers in the flowers and gifts category was 7.6%, up from 7.2% during the same period in 2008, but the average order value on orders stemming from clicked keywords was $95.20, down from $106.60 in 2008. These are the results of a new study, “Mother’s Day Keyword Search …

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Link building is one of the strategies used by Search Engine Optimization (SEO) experts to boost a site’s rankings and improve its traffic.

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CMOs and ad agencies can wring lots of value from organic Web search results.

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I ran across this on Facebook the other day: Brutal. Thankfully, my parents aren’t there yet. But more and more I’ve got coworkers, friend’s parents, industry peers and clients “friending” me on Facebook. I enjoy seeing these folks on a more human level as it’s hard to feel connected with someone you’ve never [...] Check out the SEO Tools guide at Search Engine Journal . Awkward Social Media …

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Strategic Brand Marketing Agency and Search Engine Marketing Firm Introduce Integrated Offering for Brand Assessments, Competitive Evaluations, Positioning Recommendations, Online Marketing Analysis and Domain Ranking

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Many local SEO experts came together to publish the second version of the Local Search Ranking Factors . This guide grades how important each factor is in ranking well in local search. The survey polled 27 local SEO experts on 49 factors. David Mihm who organized the survey said the follow points are most interesting to him: The power of Distance from Centroid as a ranking factor has diminshed, …

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In past years, media people were wont to evaluate the new shows rolled out at upfront week in terms of how they would do in the Nielsen ratings. But these days that’s just part of the picture for savvy buyers.

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The much anticipated 2nd annual Local Search Ranking Factors survey was released yesterday. This study compiles the responses of 27 leading online marketing experts discussing criteria for ranking in Google and Yahoo local search. Will Scott, founder of Search Influence, was chosen to contribute from his real-world experience of local small business website promotion …

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Existing home sales rise 2.9 percent in April; prices plunge 15.4 percent, Realtors say.

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Here is a list of 10 search engine optimization tips and rules to increase your search engine rankings in Google, Yahoo and MSN.

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iProspect and Range Online Media dominate search marketing vendor rankings with 24 Top 500 e-Tail clients

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Improving your website’s rankings is a good idea if you want to make the most out of your online existence. Keep in mind that your little cubby hole on the Web is just one of the billions of other in the information superhighway, and thousands of those might have the same content as you do.

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Twenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors . Organized by David Mihm, it’s a project that aims to help local businesses understand how Google and Yahoo rank local businesses.

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Questions are frequently asked with regards to how social media and search engine rankings can be used together. In fact, I wrote an article on this subject a while back, in which I asked a few search engine marketing experts their thoughts about where social media fits into the SEO equation. The general consensus seemed to be that social media is a good channel for people to discover your …

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California high court upholds gay marriage ban but allows existing same-sex marriages to stand.

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In this article we ll share with you a couple of cool hacks to use in search engine optimization called advanced search engine operators. To use this article you must already be aware of your core keywords the main keywords for which you re trying to rank . If you re not sure which keywords you want to target use the Google Keyword Tool or Wordtracker for some research…. eBay Developers …

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Yonhap news agency says North Korea fired two short-range missiles off its east coast.

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The search engine marketing company adds top talent to meet the demands of a fast-growing client base. It has hired 11 people since March and has no plans of slowing down. (PRWeb May 26, 2009) Read the full story at http://www.prweb.com/releases/seo/company/prweb2455584.htm

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Leading Search Engine Optimization firm Engine Ready presents the first of its new monthly radio series “Best Search Strategies” on WebmasterRadio.FM starting Tuesday May 26th at 2pm Eastern Time and will continue the last Tuesday of every month. (PRWeb May 26, 2009) Read the full story at http://www.prweb.com/releases/2009/05/prweb2460464.htm

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Leading Search Engine Optimization firm Engine Ready presents the first of its new monthly radio series “Best Search Strategies” on WebmasterRadio.FM starting Tuesday May 26th at 2pm Eastern Time and will continue the last Tuesday of every month.

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The search engine marketing company adds top talent to meet the demands of a fast-growing client base. It has hired 11 people since March and has no plans of slowing down.

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Canadian Auto Workers members vote 86 percent in favor of cost-cutting deal with General Motors .

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NEW YORK – Conductor, Inc., a leading provider of search engine optimization technology and services, today announced that it has been named a Finalist in the 2009 American Business Awards. Conductor was selected as a finalist for the “Most Innovative Company of the Year” category.

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The U.N. Security Council condemns North Korea’s nuclear test as a clear violation of its resolutions.

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Over 75 percent of user base performed queries in April CALGARY, May 25 /PRNewswire-FirstCall/ – Multiplied Media Corporation (TSX:V MMC), a Calgary-based provider of mobile local search services, today announced that Poynt, its award-winning application, has surpassed 400,000 users. Every day, between ten and 15 percent of Poynt’s user base is active, performing an average of two queries each.

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Multiplied Media Corporation , a Calgary-based provider of mobile local search services, today announced that Poynt, its award-winning application, has surpassed 400,000 users.

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MatchCraft brings its next-generation search engine marketing technology and SEM Sales Training solutions to European directory publishers at the upcoming EADP Conference, May 28-29, in Barcelona.

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Police say up to 30 people wounded, 9 severely, in shooting at Indian temple in Vienna.

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The winning numbers drawn Saturday night in Powerball are: 19-23-34-52-57

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Even though I have been writing about Texas books and authors for more than seven years, I continue to be amazed and impressed by the range of topics they write about.

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NATO forces say service member killed in fighting in southern Afghanistan.

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After reading our white paper, you’ll have concrete steps to boost your Quality Score, reduce your CPCs and improve your paid search ROI. Get Your FREE Copy of The Advanced Guide to Improve Quality Score.

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Gov. Jim Douglas vetoes Vermont Yankee decommissioning bill.

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New Hampshire Gov. John Lynch says he will veto any budget that includes a gas tax increase.

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Connecticut governor promises to veto bill to ban death penalty.

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CMOs and agencies can wring lots of value from organic Web search results.

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As the advertising industry moves away from print media and TV viewers fast forward through commercials, marketers scramble to find new ways to get products and brands into the public eye. At the same time, CMOs and CFOs are demanding each dollar work harder. Enter Enquisite’s newest product, released on May 19 into the tumultuous world of search engine optimization. Enquisite Campaign is the …

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With a new search engine optimization program that made its web pages more visible to search engines, Eastern Mountain Sports doubled its natural search click-through rates, the retailer says.

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Companies offered recession-proven techniques that keep their business in front of their customers and ahead of their competition.

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The winning numbers drawn Wednesday night in Powerball are: 23-30-31-35-42

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Danny Sullivan, the editor of Search Engine Land and a long-time expert in search engine optimization, offered these excellent 10 tips at the Knight Digital Media Center News Entrepreneur Boot Camp at USC.

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As announced earlier today during its Search Chalk Talk conference, Yahoo is experimenting a new search paradigm that involves focusing more on users’ intents rather than pages and representing the information on the Internet as a “Web Of Objects” (WOO) through structured data rather than a list of links to documents.

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NH House rejects gov’s changes to gay marriage bil; votes to negotiate compromise with Senate.

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NEW YORK, NY–(Marketwire – May 20, 2009) – Conductor, Inc., a leading provider of search engine optimization technology and services, today announced that it has been named a Finalist in the 2009 American Business Awards. Conductor was selected as a finalist for the “Most Innovative Company of the Year” category. Award winners will be announced during the annual gala on Monday, June 22 at the …

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Conductor, Inc., a leading provider of search engine optimization technology and services, today announced that it has been named a Finalist in the 2009 American Business Awards. Conductor was selected as a finalist for the “Most Innovative Company of the Year” category.

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Search Engine Optimization is one the concepts used by Internet Marketing experts to improve a website’s traffic on the Web. Having a webpage alone is not enough to guarantee that everyone in the online public can access it; in fact, it would take even months of wait before someone dropped by on your site.

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Local search engine YellowSpaces has introduced a free application for iPhone and iPod Touch users called “iLPS.” iLPS offers maps and driving directions with one tap, helping users get where they need to go. Mobile searchers using iLPS are presented with a map view first, allowing them to decide which business location they want based on how close it is to them. Once a selection is made, …

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Presentation to Cover Basics of Search Engine Optimization for Google.

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Jim Spanfeller is president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.

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