Local Search

Demand Metric, a marketing management advisory firm, announces the availability of its Search Engine Optimization Assessment Tool. This easy-to-use tool allows a company to assess the effectiveness of its SEO efforts in four key areas: Strategy, buy-in and skills; Process definition, automation and systems; Keyword management; & Results reporting and metrics.

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During the four weeks preceding this Mother’s Day, the conversion rate on paid search keywords for several high-profile retailers in the flowers and gifts category was 7.6%, up from 7.2% during the same period in 2008, but the average order value on orders stemming from clicked keywords was $95.20, down from $106.60 in 2008. These are the results of a new study, “Mother’s Day Keyword Search …

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Link building is one of the strategies used by Search Engine Optimization (SEO) experts to boost a site’s rankings and improve its traffic.

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CMOs and ad agencies can wring lots of value from organic Web search results.

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I ran across this on Facebook the other day: Brutal. Thankfully, my parents aren’t there yet. But more and more I’ve got coworkers, friend’s parents, industry peers and clients “friending” me on Facebook. I enjoy seeing these folks on a more human level as it’s hard to feel connected with someone you’ve never [...] Check out the SEO Tools guide at Search Engine Journal . Awkward Social Media …

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Strategic Brand Marketing Agency and Search Engine Marketing Firm Introduce Integrated Offering for Brand Assessments, Competitive Evaluations, Positioning Recommendations, Online Marketing Analysis and Domain Ranking

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Many local SEO experts came together to publish the second version of the Local Search Ranking Factors . This guide grades how important each factor is in ranking well in local search. The survey polled 27 local SEO experts on 49 factors. David Mihm who organized the survey said the follow points are most interesting to him: The power of Distance from Centroid as a ranking factor has diminshed, …

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In past years, media people were wont to evaluate the new shows rolled out at upfront week in terms of how they would do in the Nielsen ratings. But these days that’s just part of the picture for savvy buyers.

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The much anticipated 2nd annual Local Search Ranking Factors survey was released yesterday. This study compiles the responses of 27 leading online marketing experts discussing criteria for ranking in Google and Yahoo local search. Will Scott, founder of Search Influence, was chosen to contribute from his real-world experience of local small business website promotion …

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Existing home sales rise 2.9 percent in April; prices plunge 15.4 percent, Realtors say.

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