Local Search

A new blog to promote its online marketing expertise has been launched by IdeaStar Inc., a full-service Web development and marketing company. The blog, spinfield.com, has two purposes. One is to educate, entertain and engage clients, potential clients and others in the marketplace. The other purpose is to demonstrate how a good blog is run.

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On Wednesday, Search Engine Land’s contributing editor Greg Sterling will look at the current landscape of local search, and how brand marketers can take advantage of this evolving channel – in a webcast titled “National Brands Marketing Local.” Research indicates that 82% of consumers who use a local search site have followed up with an offline action. Find out where local search is headed — …

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Inner Focus Pilates is a new studio opening where Erin Jones of Wheaton offers the Stott Pilates method at 125 W. Front St., Wheaton.

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Change is under way at Yahoo Shopping.

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Have you ever written a blog post or an article and after publishing it, gotten an email telling you that one of your links is broken? It happens to all of us once in a while. But what happens to the links that slip through the cracks and remain broken? They become unused link juice to the site they’re aimed at, and in an algorithmic era that treats links as its largest form of currency , …

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To succeed in today’s ever-changing media landscape, business leaders must understand that media as we know it is constantly being redefined. Whether it’s Facebook or MySpace, blogging, Twittering or text messaging, social media applications have defined what’s often called Web 2.0. These applications are truly showing us a glimpse of the future of communications. For the third year, Metzger …

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It is never a good idea for customers to have to search for people who work at a search company. That’s why SearchingWorks turned to Protus for its virtual PBX phone service, my1voice(TM).

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It is never a good idea for customers to have to search for people who work at a search company. That’s why SearchingWorks turned to Protus for its virtual PBX phone service, my1voice(TM).

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Blogs, or Web logs, were once used as an online journal to promote an individual’s personal opinion or statement on the Internet.

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In order to boost their site’s productivity by increasing the traffic that it can generate during its operation, Webmasters are now implementing the basic concepts of search engine optimization (SEO) to achieve this goal.

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Search marketing campaigns for business-to-consumer websites need to address the issues of trust in the brand name as well as confidence in making a purchase. Third party validation and “wisdom of the crowds” mentality rule the day. This week’s infographic illustrates various pieces of content that can be created and optimized in order to build B2C credibility: Click to continue …

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Yellow Pages Publisher Launching New Internet Site and expanded Internet marketing services for small businesses in Minnesota and Iowa (PRWeb Jun 24, 2008) Read the full story at http://www.prweb.com/releases/2008/06/prweb1048214.htm

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Yellow Pages Publisher Launching New Internet Site and expanded Internet marketing services for small businesses in Minnesota and Iowa

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This year’s Intendance “Fast Fifty” report shows that the U.K.’s legal sector is stepping up its online operations. Long seen as among the least innovative of the professional services in terms of harnessing the power of the Internet, law firms are finally shedding that image.

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Outrider, a leading global, integrated search marketing agency, introduced today a new Social Media

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AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword

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Having worked tirelessly for the past two years, Best of the Web (BOTW) announced the launch of BOTW Local Beta on June 18th. While still considered a Beta release, BOTW Local shows us exactly what a quality local search experience is all about. Since 1994 BOTW has provided its users with a clean directory of [...]

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Multiplied Media Corporation, a Calgary-based provider of local search services, is pleased to announce their Poynt Local Search service on the instant messaging platform reached 52,795 users over the weekend.

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In a down market, directors must maintain focus on the fundamentals: state of the business, management, and company liquidity

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Looking to write an application essay that will push you to the bottom of the applicant pool? Here are some good ways to do it

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Last Tuesday afternoon, I got a phone call from a director at Yahoo Small Business who asked if I wanted to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about search marketing. Now less than a week later, I’m speaking before Congress about the benefits for search marketing for small businesses! The committee needed a witness that …

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Lately more and more national entities and small businesses have been trying to capitalize on local online advertising and Marchex a company that has been devoted to local search for years now wants to help. They recently created an exclusive platform called Adhere to help facilitate ad placement on hundreds of publisher websites and its own vertical search engine…. Download your …

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Why Universal Search and The Importance of Local Search. Google and other major search engines are performing all of the vertical search services at once and giving blended results in the form of universal search. Blending includes Web Search, Book Search, Images, Local/Maps, News, Video, Blog Search, and Product Search. As all these vertical results are very crucial, local results appear at the …

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Search engine optimization has become a common tool for businesses and public relations firms to draw online hits for products, services, partnerships and good press.

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Going into the limousine rental business is an expensive, yet lucrative venture. Aside from the large financial requirement necessary to start the business, the day-to-day detail during the operation of your limo rental venture can be quite taxing to both you and your wallet.

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Kate Maloney turned a quirky business, started on a lark with her brother, into one of the world’s largest online retailers.

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NH jury says Sheila LaBarre was sane when she killed 2 boyfriends at horse farm. .

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R.H. Donnelley , a leading print and online local search company, today announced the appointment of George F. Bednarz to executive vice president of enterprise sales and operations.

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Next week, we have another doubleheader for our sister company, Search Marketing Now: On Tuesday, join Gord Hotckiss and James Lamberti for a webcast on “Search as a Strategic Planning Tool.” How can you use search to better understand your customer demographic – or to size your market opportunity? How can you use search to gather competitive intelligence? Then on Wednesday, Greg Sterling …

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SendTec, Inc. (OTCBB:SNDN), a leading customer acquisition ad agency with expertise in multi-channel integrated direct marketing, has been selected to manage CDW’s new search engine marketing (SEM) campaign. CDW is a leading provider of technology products and services for business, government and education, and is ranked 39th on Forbes’ list of America’s Largest Private Companies.

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- Budget accommodation company HostelBookers.com hires Efficient Frontier to improve performance of Search Engine Marketing campaigns – 19 June 2008: HostelBookers.com, the low cost accommodation company, has selected Search Engine Marketing firm Efficient Frontier to manage its Search campaigns…

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The Internet offers more than information to an individual; in fact, many entrepreneurs are setting up their own online businesses in hopes of bigger profit and popularity for their venture.

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WAKEFIELD, Mass., June 19, 2008 — The search engine marketing industry is beginning to mature, as year-to-year figures show marketers consistently have direct sales, branding and leads as their primary objectives, according to SEMPO, , www.sempo.org, which conducts an annual state of the market survey of 867 search engine advertisers and search engine marketing agencies.

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Its flagship mobile navigation service goes way beyond giving driving directions, taking local search to the next level

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A long time aggregator of information provided by third parties, the perfectly named local search engine; Local.com, has launched their own proprietary local consumer ratings and reviews system whcih allows users to create an account and enter ratings and reviews for any business listing that appears on the site. Now, in a Yelp or Yahoo [...]

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Seattleites looking for a particular business in Pike Place Market or the nearest coffee shop now have an updated resource to turn to for all local search needs.

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Search engine marketing group Apogee Search is heading north of the border.

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ST. PETERSBURG, Fla.—-SendTec, Inc. , a leading customer acquisition ad agency with expertise in multi-channel integrated direct marketing, has been selected to manage CDW’s new search engine marketing campaign.

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David Mihm spent a considerable amount of time compiling a great local search ranking factors guide where he talks about the various factors that influence local search. In the document, you can see the emphasis on a variety of optimization techniques, including how experts weigh in on the importance of city/state in title tags, address/phone number in contact page, location keyword in …

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If Yahoo Local were a standalone startup, it might look like Center’d. Partly that is because CEO Jennifer Dulski used to be the general manager in charge of Yahoo Local. Center’d, which publicly launches today, is a mixture of an event-planning/invitation site and a highly targeted local search engine, with a little social networking [...]

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ShopLocal, the leader in multi-channel shopping and advertising services, is expanding its extensive roster of online and offline shopping options at ShopLocal.com with the addition of the enhanced search database from local-search leader Localeze. The company will supply ShopLocal.com with 16 million business records that are organized and structured for use in local search.

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If you re a small business person with a web site you re probably working 12-hour days to keep things running. You may or may not have heard of search engine optimization. If you have you re wondering what you can do to get a better position in Google and receive more traffic. Hiring an SEO might be the answer…. Sign up to learn more about McAfee Data Protection Get Complimentary access to …

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Center’d , a new local planning site that ties together local search, planning and community features in one place, today announced that it has opened the “first draft” of its site to the public.

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IRVINE, Calif.—-Local.com Corporation , a leading local search engine, today announced the launch of its own ratings and reviews engine.

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More than 40 local search and mobile marketing authorities will present at SMX Local & Mobile July 24-25 in San Francisco. Special event rates expire at the end of the day on Friday, June 20. (PRWeb Jun 18, 2008) Read the full story at http://www.prweb.com/releases/2008/06/prweb1031824.htm

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Last November we wrote about Fatdoor, the stealth local content site from ex-Yahoo (NSDQ: YHOO) exec Jennifer Dulski but we didn’t know much beyond the fact that it had raised $5.5 million. Today the company comes out of stealth with its new nameCenter’dand total funding of $6.5 million. VC backers include Norwest Venture Partners and Keynote Ventures. In addition to CEO Dulski, a nine-year …

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Last November we wrote about Fatdoor, the stealth local content site from ex-Yahoo exec Jennifer Dulski but we didn’t know much beyond the fact that it had raised $5.5 million. Today the company comes out of stealth with its new name—Center’d—and total funding of $6.5 million.

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SEO practitioner David Mihm conducted a survey of local search marketing professionals about which variables they believe most heavily influence local rankings and results. It’s a great resource for those interested in local SEO and related issues. Rather than a simple list it’s an open discussion of the criteria and considerations that appear to boost or harm local rankings. Click to …

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SEMcares.com, the free, not-for-profit database that serves to connect non-profits with volunteer and discount search engine marketing providers is honored and excited to receive a mention and Website link along with Sempo.org, from the Official Google Grants program Blog.

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